How Hard Could It Be Staging You Own House
A for sale by owner should always bare in mind that any advertising starts at home, staging your for sale by owner home is a must but for those who do not have the capital to pay a consultant to stage their home this article will run through the basic principles, whether you are a for sell by owner or marketing a house through an estate agent the need to stage your house correctly to attract the maximum amount of interest is imperative.
For any marketing campain to work, the seller first needs to turn their home from a home to a products that will attract the attention of potential buyers, this process is known as the staging a house, be clear we are not just talking about a lick of paint and rearrangement of furniture. The seller’s objective is that a buyer will walk into their property and say to themselves I could see myself living here.
As we have learned staging a home is much more than merely de-cluttering and a quick once over with a paintbrush, when staging a home the idea is to improve the first impression and the overall presentation of a property, the aim of this how to is to help the for sale by owner and the house seller understand that staging is when the house seller attempt to present every room and area within a home to its best potential, staging is geared towards promoting a life style that a seller thinks their property could give to a buyer, ideally a owner want their house to tug at a buyer’s heart strings, want a buyer to see them self and there family living in your house and imagining there furniture situated around that house.
The use of your own furniture is an cost effective and practical way to stage a home, with some basic arrangement of your furniture and then fine tune the edges with extras even if those extras are bought, will still mean that any expenditure is kept to a minimum, this is an important point if the seller is caught up in negative equity more maybe a for sale by owner.
The vast majority of home stagers work to basic principles and concepts, the idea is to get for sale by owner to employ these same principles to gain success in marketing their own house.
Eliminating clutter is a given and the reason we eliminate clutter is to give a room the illusion of space, so furniture with in a room should be positioned in such a way as to give the impression of space. When arranging furniture in a room arrangement to be balance, for a potential buyer stepping into a room that is unbalanced can bring a instant dislike and in many situations the buyer may not Realise just why a room or space have put them off.
To have eye catching areas will draw the eye with in a room is desirable, these are known as points of interest or focus points. A focus point can be a fireplace, artwork, ceiling coving and so on.
It is a good idea for the main rooms to have some kind of focal point and the rest of the decor with it in that room to somehow framed that focal point as to move the buyer’s eyes by towards the focal point of the room.
Make every effort to de-emphasis flaws within a room or space, no effort should be given to trying to hide flaws but a seller could try to de-emphasise the impression that any flaws will give to a buyer.
When arranging furniture tried to create a sense of warmth and therefore creating an inviting environment this can be achieved through the arrangement of furniture as was mentioned earlier in this article and with clever lighting i.e. with the use of lamps and opening curtains will help to achieve this.
The arrangement of a house should initially target the market most likely to show interest in your home although an effort should be made not to alienate any potential buyer.
These are the basics of home staging which should give a start to a seller or for sale by owner with the promotion of there home to attract the interest of potential buyers, there are plenty of resources on the Internet if you feel you would like to look deeper into this subject.
Good luck!
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