Real Estate Marketing

February 11, 2010 by srgproperty
Filed under: Legal Plans for Real Estate Investors

I have attended a bootcamp created to teach the attendees to lure clients effectively and I noticed 5 common components that each presenter had. I would like to share with you these 5 components as each presenter makes 7 multiple figures every year.

Just to attain maximum success in business you should have the following 5 components also.

1. Planning
You should get a habit of setting small goals and then planning necessary steps to achieve these small goals in order to approach your big one. Planning will help you to make your goals be achieved.

Do you remember one of your working days, when you went to work and already knew what steps you have to take in order to achieve the results you planned for this day? Then, think about the day when you did not plan anything. So, of course, it makes some difference, don’t you think so?

2. Marketing Mindset
You should have a clear understanding that you are not in the business of offering services but you are also involved in the business of marketing. When you know the business, you were taught how to offer particular services that your clients need.

You can be an excellent broker but if you do not know how to be a marketing master, you will never be able to keep your pipeline full.

And the same, you can be an ordinary broker, but good at marketing and you will always have plenty of clients.

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If you learn how to sell your services it will help you a lot.

3. Have Systems and Processes in Place
This is very important to have systems and processes. There is no sense to re-invent the wheel each time.

There are some examples of useful systems including time management, marketing, prospecting and follow-up.

4. Have a Reliable and Winning Team
It is very important to have a reliable and winning team. Your team should not only include your assistant and a few brokers. It should include also:

• Webmaster

• Assistant

• Transcriber

• Lawyer
• Office Organizer

• Accountant

• Mastermind Group

• Technology Specialist

• Marketing Coach

My team helps me to develop my business. Without these people you will not achieve your goals.

The greatest mistake people commit when setting a business is adding people into the member team after they are needed. This approach does not work. The team should be composed before the development occurs as they support your development.

So, think about who is in your team and who is missing.

5. Make Choices
Every day you should make some choices. For instance, you decided today to read this newsletter and perhaps to take a tip or a few that will make your business grow.

The choices you have to make reflect the life you are living. Bear in mind nobody will make these choices for you.

So be clever. So define what results the choices you make can bring you.

Make sure you make choices that reflect what you stand for and support your intensions.

Think a little bit about these important 5 components of commercial real estate success and try to implement them into your business.

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