How To Sell Home Without A Real Estate Agent

February 13, 2010 by srgproperty · Leave a Comment
Filed under: FSBO - For Sale By Owner 

Home sellers have different reasons for wanting to sell their own home. Most want to save money, some have had a bad experience with an agent. The reason doesn’t really matter. You can successfully sell your own home without using an agent when you incorporate basic marketing techniques into your sales process. It doesn’t matter what you are selling; homes, cars or fast food. There are three key principles to selling anything that certainly apply to selling your home.

The first area you need to research and strategize is pricing. If you do everything right but get the price too high, it will all be for nothing. Most sellers think that buyers will negotiate, and they will if your price is close to market value; but go too high, and negotiations won’t even start. Real estate agents don’t have a problem negotiating with a fsbo seller, but when there’s no agent involved, and it’s just the buyer talking one on one with the seller, it’s very different. When a home is priced too high, the seller comes across as unrealistic, which is why most people take a pass on negotiating and move on to the next house on the list. Most of the time, they don’t even comment about the price.

This brings us to the second principle to selling your home; exposure. Buyers that are actively looking for a home should run into your advertising everywhere they look. In addition, your marketing needs to come across as professional. A hardware store fsbo sign and a plain ad with a bland photo will get you passed by. Agents spend big bucks on professional signage, quality advertising and professional staging and photos. When your marketing looks professional, you have the best chance of selling yourself and keeping the commission.

The third key marketing strategy you need to understand is the local market. What is the average market time for your price range? How many homes in your area and price range have sold in the last couple of months? You might as well be blindfolded without this crucial information. Without it, most by owner sellers don’t last more than a month before listing with an agent. If you don’t have an idea what to expect from your advertising, it’s easy to become discouraged.

You can get more in depth information on selling your home without an agent when you sign up and log in to ByOwnerUniversity.com Member’s Area where there is more detailed information, including e-booklets, audio and video instruction. Avoid the mistakes that other by owner sellers make by reading the full color, nine page e-booklet on “Three Keys to Selling Your Own Home.” You’ll learn how to successfully market your home to buyers in today’s market.

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